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Connect
Creating a "Youth Political brand" by re-packaging politics
for the younger generation will engage young people in a passive
sense. In order to engage them actively there is a need to actually
physically connect them to the political process; not only do people
need to feel as though Politics affects their lives, but also that
they can affect Politics.
To achieve this we must mix traditional information with new communications
technologies: technology is ineffective without information.
Low turnouts at elections are not simply caused by the inaccessibility
of voting mechanisms, but also by the inaccessibility of information
for the voter to make an informed vote.
The advent of new technologies such as e-mail and SMS text messaging
allows greater communication between individuals. If used in the
right way, this technology may also enable improved communication
between the citizen and the political establishment, and allow citizens
to become more active in the political process. There are a number
of ways in which information technology will enable closer connection
to the Establishment:
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